PROJECT
OVERVIEW
Creative Direction
Vogue College: Brand Collaboration & Published Editorial
Vogue
Conceptualized and executed a brand collaboration merging my personal identity with Stüssy through Vogue’s creative framework, producing a product line and launch event accompanied by a published editorial exploring ethos-driven storytelling.
Editorial Writing
Brand Strategy
Visual Storytelling
Graphic Design
Marketing
Frasier Sterling
Case Study
Supported campaign launches through content development, brand and influencer partnerships, and trend analysis while bridging creative, marketing, and operations to strengthen brand identity and consumer engagement.
Marketing Strategy
Trend Forecasting
Photography
Ecommerce
Creative Direction
Vogue College: The Power Issue
Vogue
Led creative direction for a September 2025 Vogue issue concept during Condé Nast College program. Developed the "Power Issue" theme focusing on strength and reinvention, featuring Lindsay Lohan as the embodiment of powerful comeback and self-discovery.
Editorial Design
Leadership
Visual Storytelling
Vogue: Collaboration Concept & Editorial
Creative Direction for Personal Brand Identity X Stussy Collaboration, Editorial Author
Role
Creative Director
Duration
5 days, June 2025
Program
Vogue College
Location
London, UK
Project Overview
A whimsical rebellion against conformity, "Soul Over Signal" transforms streetwear into an interactive celebration of human connection and child-like wonder. This collaboration merges JuletTK's creative spirit with Stussy's authentic street culture, creating a vivid manifesto for authentic self-expression in our digital age.
The Creative Journey
What began as a brand collaboration concept evolved into a published editorial that captured the attention of Vogue College of Fashion. The "Soul Over Signal" project with Stussy didn't just create a capsule collection—it sparked a larger conversation about humanity's place in fashion's digital future.
*Published Editorial
Concept to Editorial
The editorial transforms the collaboration's visual language into written advocacy: "Reclaim the joy no algorithm can replicate." What started as a creative brief about jump ropes and block parties became a manifesto for preserving human connection. The same ethos that drove me to design against "bland, standardized aesthetics" in the collaboration inspired me to write against fashion's efficiency-obsessed culture.
Key Connections
Both projects champion the same core belief: that creativity's future depends on preserving what makes us fundamentally human.
Collaboration's "Block Parties"
Editorial's community-building narrative
"Soul Over Signal" Messaging
Written argument for analog creativity
Whimsical Rebellion against conformity
Cultural critique of AI dependence
Neighborhood nostalgia theme
Call for authentic human connection
Vogue: Power Issue
Creative Direction for September 2025 Issue
Role
Creative Director
Duration
5 days, June 2025
The Challenge
Create a compelling September issue theme that would resonate with Vogue's sophisticated readership while introducing fresh perspectives for the Fall 2025 season. The challenge was to balance commercial appeal with editorial innovation, all while maintaining Vogue's prestigious brand standards.
Key constraints included working within a 5-day intensive timeline, collaborating with cross-functional teams, and creating a concept that could realistically compete in today's media landscape
Program
Vogue College
Location
London, UK
Project Overview
During the intensive 5-day Creative Direction course at Condé Nast College of Fashion and Design in London, I had the opportunity to work with industry leaders and Vogue College team experts on a real-world simulation of creating a September 2025 Vogue issue.
Working cross-functionally in teams, we were tasked with developing a complete September issue that would introduce trends for the upcoming Fall season. As the creative director, I was responsible for the overall creative vision, cover concept, model selection, and ensuring brand cohesion across all channels.
My Process
1
Theme Development
Conceptualized "Power Issue" focusing on strength, reinvention, and comeback narratives collaboratively with Senior Editor.
2
Model Selection
Strategically chose Lindsay Lohan as embodiment of powerful reinvention
3
Visual Direction
Developed clean, sophisticated shoot concept with Styling Team
4
Brand Cohesion
Ensured consistency across all team deliverables and channels
The "Power Issue" Concept
"The theme of our edition is the Power Issue, which focuses on bringing strength into all aspects of life from a powerful comeback and self discovery to entering the new season with a boom."
Creative Rationale
The concept centered around the idea that true power comes from reinvention and resilience. In choosing Lindsay Lohan as our cover star, we weren't just selecting a celebrity, we were making a statement about transformation, growth, and the circular nature of life and career.
Lohan represents the essence of a powerful woman reinventing herself. She's simultaneously nostalgic and refreshing, embodying the idea that life is circular. With the anticipated release of Freaky Friday 2, she was stepping back into the spotlight without the noise from her past—a perfect metaphor for the Power Issue theme.
Visual Strategy
Color Palette
We selected a poised yet daring shade of burgundy, seen on runways from Johanna Ortiz to Ferrari Resort. This color embodies determination and the stride to face every rebirth with ferocity to evolve.
Typography
A sleek modern serif font was chosen, with the Vogue title and Lohan's name in bright white to push the new, revived era narrative.
Clean & Sophisticated
The shoot concept was intentionally clean and sophisticated to display Lohan's transition and maturity.
Bold Yet Classy
Styling choices represented a look we haven't seen Lohan in before thats powerful yet refined
Monochromatic Focus
Following recent Vogue trends with a monochromatic color palette for maximum impact.
Subject is an AI Generated Rendering*
Frasier Sterling
Case Study
Marketing, E-commerce, and Design Internship
Role
Intern
Duration
Summer 2024
Company
Frasier Sterling
Location
Houston, TX
Overview
During my Marketing, E-Commerce, and Design Internship with Frasier Sterling, I gained hands-on experience in a fast-paced, dynamic entrepreneurial environment. This role allowed me to bridge my skills in social media strategy, content creation, digital merchandising, and brand operations.
Key Responsibilities
Social Media Strategy & Management
Content Development & Planning
Creative Asset Design & Production
Strategic Brand Partnerships & Outreach
E-commerce Operations & Optimization
Inventory Oversight & Coordination
Market Research & Trend Analysis
Influencer & PR Campaign Execution
Frasier Sterling: Limited Edition Launch
End-to-end Designer of Limited Edition Summer Jewelry Line
Role
Designer
Duration
Summer 2024
Company
Frasier Sterling
Location
Houston, TX
Project Overview
My internship project was to bring my own limited-edition handmade jewelry line to life, which became a resounding success. This experience sharpened my ability to think strategically, work collaboratively, and execute with both creativity and precision.
The Challenge
Timely Market Penetration
Breaking into the competitive jewelry market with a relevant yet new and unknown collection, maintaining brand alignment with Frasier Sterling's established aesthetic.
Resource Contrainsts
Working within limited budgets and timelines, recycling old inventory and excess stock to hand-make each piece while delivering high-quality results.
Multi-Channel Management
Ensuring consistent messaging and visual identity across social media, e-commerce, and email channels.
Strategy & Execution
1
Research & Planning
Conducted market research and competitive analysis to identify opportunities and develop positioning strategy for the jewelry collection.
2
Design & Development
Created original jewelry designs with recycled materials that aligned with Frasier Sterling's brand aesthetic while offering something unique to the market.
3
Content Creation
Developed comprehensive social media strategy, created visual assets, and produced product photography that told a compelling brand story.
4
Launch Campaign
Executed coordinated launch campaign across all channels, managing influencer partnerships and community engagement initiatives.
5
Performance Review
Monitored campaign performance and optimized e-commerce listings.
Recorded 100% Sell-Out on Launch Day and 100% Customer Satisfaction!
Heiwa: Brand Identity & System
平和 - Peace & Harmony
Japanese Tea House Brand Concept & Identity
Role
Graphic Designer
Duration
Spring 2025
Course
Branding & Identity
Location
Madison, WI
The Story Behind Heiwa
Inspired by my travels and the grounding ritual of matcha in Japan, I was moved by the hospitality, heritage, and intention infused into every cup. That deep sense of care and the quiet beauty of each ceremony became the heart of Heiwa, a brand created to bring a moment of Japanese calm and cultural richness to the Midwest.
The project required comprehensive research, strategic positioning, and the development of a complete brand identity system that could authentically represent Japanese tea culture while appealing to a Midwestern audience.
Research & Strategy
To bring this vision to life authentically, I conducted extensive market research and competitive analysis to strategically distinguish Heiwa and align its identity with core brand values.
Market Opportunity
State Street's cafe scene lacked authentic cultural experiences, presenting an opportunity for a differentiated offering.
Cultural Authenticity
Extensive research into Japanese tea ceremony traditions, philosophy, and visual language to ensure respectful representation.
1
2
3
4
5
Design Process
Cultural Research
Deep dive into Japanese tea culture, philosophy, and visual traditions
Market Analysis
Competitive landscape study and positioning strategy development
Brand Brief Creation
Comprehensive brand brief and strategic framework
Logo Development
Multiple iterations and refinement of brand mark
System Expansion
Complete visual identity and application guidelines
Logo Re-design
Brand Enhancement and Logo Re-design for "Pig in a Fur Coat"
Role
Designer
Duration
Spring 2025
Course
Branding & Identity
Location
Madison, WI
Project Overview
Redesigned the logo and mascot for a beloved farm-to-table restaurant in Madison, WI. The project reimagined the existing branding to elevate its identity and visual presence while honoring the restaurant’s authentic roots.
Original Branding and Logo
Re-branded Logo Concept
Farm-to-Table Roots
Structured Design
Inspired by a classic farm fence to honor the restaurant’s rustic character with modern refinement.
Symmetry and alignment establish rhythm and balance, reflecting the care and precision behind the menu.
Clarity & Balance
Bold black-and-white palette with clean spacing ensures legibility, applying contrast and figure-ground for visual harmony.
Quirky & Playful Detail
A curled pig’s tail integrated into the “T” serves as a subtle gestural mark, adding personality without disrupting cohesion.
Infographics
Exploring Hierarchy Principles and Design Elements
Role
Graphic Design
Duration
Fall 2024
Course
Infographics
Location
Madison, WI
L.A.T.C.H Framework
The L.A.T.C.H Framework (Location, Alphabet, Time, Category, and Hierarchy) is a structured approach to data categorization that ensures infographics are organized to prioritize clarity and impact. Through employing the framework in the infographics below, I deepened my understanding of these principles to create visually engaging and informative pieces.
Gallery: Illustrations
Hi, I'm Taya
I'm a creator, innovator, and strategist passionate about bringing ideas to life through design, storytelling, and
hands-on creativity.
With a multidisciplinary background spanning Consumer Behavior, Digital Studies, Entrepreneurship, and Graphic Design, I blend analytical thinking with creative instinct to produce meaningful, impactful work.
I believe the best creative work happens at the intersection of critical thinking and intuitive design. A self-starter who thrives in fast-paced, collaborative environments, I always strive to innovate with purpose and craft experiences that stand out.
Beyond Work
Travel
Wellness
Live Music
Culinary Arts
Private Chef
Check Out My
Food Account!
